TruePrivacy for
E-commerce
Handle millions of customer records compliantly
E-commerce platforms collect vast amounts of customer data — purchases, browsing, location, payment. TruePrivacy helps you comply with consumer privacy laws without impacting conversion rates.
Common challenges
- Millions of customer records across multiple systems
- Complex marketing consent and cookie compliance
- High DSR volume driven by consumer awareness campaigns
- Cross-border data transfers to payment and logistics partners
- Privacy regulation requirements for customers across multiple jurisdictions
How TruePrivacy helps
- Cookie banner with high-performance, non-blocking load
- Automated customer deletion across all platforms (CRM, ESP, DW)
- Multi-regulation compliant consent collection at checkout and registration
- Cross-border transfer mapping to payment partners
- Customer preference center integration
Platform capabilities
High-Performance Cookie Consent
A lightweight, asynchronous cookie consent banner that meets GDPR and ePrivacy requirements without impacting Core Web Vitals. Non-essential cookies are blocked until consent is obtained; consent preferences are cached to avoid re-prompting returning visitors. Available in 40+ languages.
Multi-Jurisdiction Consent Detection
Automatic detection of visitor jurisdiction with application of the appropriate consent model — GDPR opt-in, CCPA opt-out, or DPDP-compliant consent. All in a single SDK that eliminates the need for separate compliance tools for each regulatory region.
Automated Customer Deletion
Orchestrated deletion across your entire e-commerce stack — storefront, CRM, ESP, analytics, data warehouse, and payment records (subject to financial retention requirements). Deletion certificates document completion across every connected system.
Checkout Consent Capture
Compliant consent collection embedded directly into your checkout flow — for marketing communications, personalisation, and analytics. Consent is captured with purpose-specific granularity and synchronised to your marketing platforms in real time.
Customer Preference Centre
A branded self-service portal where customers can manage their communication preferences, view their consent history, and submit data rights requests — without contacting customer support. Reduces DSR email volume by up to 60% while improving customer trust.
Cross-Border Transfer Mapping
Visual mapping of all cross-border data flows to payment processors, logistics partners, and marketing platforms. Transfer mechanisms are documented (SCCs, adequacy decisions), and alerts are generated when transfers change or when new cross-border flows are detected.
Key features
What our customers say
“Our previous cookie banner was killing our conversion rate. TruePrivacy's non-blocking implementation maintained full compliance while actually improving our page load scores — and our marketing team finally stopped calling us the 'compliance tax.'”
Riya Sharma
Head of Digital Product, Kartik Commerce
Frequently asked questions
No. TruePrivacy's cookie banner is designed for performance: it loads asynchronously, does not block page rendering, and adds less than 100ms of latency in our benchmark tests. Non-essential cookies are simply not loaded until consent is obtained — meaning your compliant implementation is also your fastest one.
When a deletion request is verified, TruePrivacy orchestrates deletion across all connected platforms simultaneously. Our Shopify connector anonymises the customer record; our Klaviyo connector removes the contact; our data warehouse connector executes deletion queries against customer tables. You receive a deletion certificate confirming completion across all systems.
Yes. TruePrivacy detects the customer's jurisdiction and applies the appropriate consent model: GDPR opt-in for EU/UK visitors, CCPA opt-out for California visitors, and DPDP-compliant consent for Indian visitors. This is configured once and applied automatically — your customers always see the consent experience appropriate to their location.
Checkout consent is captured via a TruePrivacy-managed consent widget embedded in your checkout flow. Consent events are timestamped and stored in the TruePrivacy audit log, then synchronised to your ESP and CRM. This creates a defensible record of every marketing consent that is automatically honoured across all platforms.
TruePrivacy has pre-built integrations with Shopify, WooCommerce, Magento, BigCommerce, and custom platforms via API. On the marketing side, we integrate with Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, and over 20 other platforms. Our data warehouse connectors cover Snowflake, BigQuery, Redshift, and Databricks.
Privacy compliance for E-commerce
Join forward-thinking teams using TruePrivacy to automate their privacy operations.