TruePrivacy + Mixpanel
Discover and delete user event data in Mixpanel.
Overview
Mixpanel is a product analytics platform that tracks user events and builds user profiles from behavioral data. TruePrivacy integrates with Mixpanel to discover what personal data is stored in user profiles and to automate the deletion of user data when erasure requests are received.
For product teams using Mixpanel to understand user behavior, TruePrivacy ensures that the personal data Mixpanel collects is governed correctly — with deletion requests processed systematically and documented in a compliance audit trail.
What TruePrivacy can do
Data types accessed
- •User profiles
- •Distinct IDs
- •User profile properties
- •Event data associated with user
- •Group analytics data
DSR capabilities
- Delete user profiles and event history via Mixpanel deletion API
- Export user profile data for access requests
- Opt out users from future tracking
How it works
- 1
Add your Mixpanel Service Account credentials to TruePrivacy.
- 2
TruePrivacy maps Mixpanel user profile properties to your data inventory, identifying personal data fields.
- 3
DSR requests are matched against Mixpanel user profiles by email address or Mixpanel distinct ID.
- 4
Deletion requests trigger Mixpanel's GDPR deletion API, removing the user profile and associated event history.
Frequently asked questions
Mixpanel's deletion API processes requests asynchronously — typically within 30 days for full deletion from all Mixpanel systems. TruePrivacy submits the deletion request and tracks the expected completion date in the DSR audit trail.
TruePrivacy can process deletion for identified users matched by email address or Mixpanel distinct ID. For anonymous users who have not been identified in Mixpanel, deletion must be triggered using the Mixpanel distinct ID, which TruePrivacy can accept as part of the DSR intake form.
Connect TruePrivacy to Mixpanel today
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