TruePrivacy + HubSpot
Sync consent and automate data subject requests across HubSpot contacts, deals, and marketing data.
Overview
HubSpot sits at the intersection of CRM, marketing, and customer service, making it one of the richest sources of personal data in most organizations. TruePrivacy integrates with HubSpot to discover personal data across contacts, companies, deals, and forms, and to keep your TruePrivacy consent records synchronized with HubSpot's subscription and communication preferences.
When consent is captured or withdrawn via TruePrivacy's consent management module, the change is reflected in HubSpot immediately — and vice versa. This bi-directional sync ensures your marketing team always works from accurate consent data.
What TruePrivacy can do
Data types accessed
- •Contacts
- •Companies
- •Deals
- •Form submissions
- •Email engagement logs
- •Marketing lists
- •Tickets
DSR capabilities
- Delete contacts and all associated records
- Export contact data including engagement history
- Update marketing consent and subscription preferences
- Anonymise contact fields while preserving deal data
- Remove contacts from all active marketing lists
How it works
- 1
Connect TruePrivacy to HubSpot using OAuth 2.0 in under 5 minutes — no developer setup required.
- 2
TruePrivacy scans HubSpot contacts, companies, deals, form submissions, and engagement logs to build a complete personal data inventory.
- 3
Consent events captured via TruePrivacy are pushed to HubSpot subscription statuses in real time; consent withdrawals trigger opt-out updates automatically.
- 4
DSR requests trigger automated discovery and deletion across HubSpot contacts, associated deals, and form submissions, with a completion certificate generated on fulfillment.
Frequently asked questions
TruePrivacy requests the crm.objects.contacts.read, crm.objects.contacts.write, crm.objects.deals.read, and marketing.email.write scopes, plus forms.read for form submission discovery. If you want to automate deletion, write access to the relevant objects is required. All permissions are requested via HubSpot's standard OAuth consent screen and can be revoked at any time.
TruePrivacy listens for consent events on both sides. When a contact unsubscribes in HubSpot, the change is reflected in TruePrivacy's consent record within minutes via webhook. When consent is withdrawn through your TruePrivacy consent portal, TruePrivacy calls HubSpot's subscription API to update the contact's communication preferences. Both directions are logged in TruePrivacy's consent audit trail.
TruePrivacy follows a configurable deletion policy for associated records. By default, contact personal data fields are anonymised (name, email, phone replaced with generic values) rather than deleted outright, so that associated deal and revenue data is preserved for business reporting. Full deletion of the contact record is also available and will dissociate the record from any deals before deletion.
Yes. TruePrivacy discovers all custom contact and company properties in your HubSpot portal and includes them in the data inventory. Custom properties containing personal data are flagged automatically based on field naming conventions and sample value analysis. You can review and adjust classifications in the TruePrivacy data map.
Connect TruePrivacy to HubSpot today
Start your free trial and connect HubSpot in 5 minutes.